TikTok continues to dominate the global social media landscape, maintaining its position as the most popular app in the category. The short video platform, owned by Chinese tech company ByteDance, has outpaced rivals such as Facebook and Instagram, according to recent data from app analytics firm Sensor Tower.
Once-leading platforms like Facebook and Instagram are facing intense competition from TikTok, which has sustained its rapid growth for months. The app’s popularity spans both Western markets and emerging regions across Asia, highlighting its broad global appeal.
TikTok Leads Global App Downloads
Sensor Tower reports that TikTok was the most downloaded social media app worldwide in February 2020, surpassing competitors including Facebook, Instagram, Likee, and Snapchat.
TikTok recorded 112.8 million global installs in February 2020, representing a 96.2 percent year-over-year growth. This surge underscores the platform’s rapid adoption and expanding user base.
India and Brazil Drive TikTok’s Growth
India and Brazil were the top contributors to TikTok downloads during the period. India alone accounted for 41.3 percent of TikTok’s total installs, while Brazil contributed 8.6 percent.
Despite facing a brief ban in India in the past, TikTok continued to see record-breaking download numbers in early 2020, demonstrating its strong market traction and user demand.
Facebook and Instagram Follow in Global Rankings
Facebook ranked second in global downloads, generating 57 million installs in February 2020, reflecting an 8 percent year-over-year growth. India and Brazil also led Facebook’s installs, contributing 23.8 percent and 9 percent, respectively.
Instagram, Likee, and Snapchat completed the top five most downloaded social media apps worldwide during the same period.
TikTok’s Future Growth Outlook
A recent study suggested that TikTok could surpass 50 million users in the United States by 2021, highlighting its rapid expansion beyond Asia and into Western markets.