Xiaomi Scales Up To Become Top Smartphone Brand in Nepal

Xiaomi has become the number one smartphone brand in Nepal within one year of establishing the presence with an overall market share of 30.9 percent.

According to Q1 2020 IDC’s latest Worldwide Quarterly Mobile Phone Tracker report, four out of the top ten smartphones sold in Nepal were manufactured by Xiaomi.

The Lei Jun-owned company started its operations in Nepal in October 2018. They have achieved a significant milestone within a short span of time despite adverse competition from the likes of Samsung and Vivo.

IDC Quarterly Mobile Phone Tracker, Q1 2020

S. No Smartphone Vendor Market Share
1 Xiaomi 30.9%
2 Samsung 18.6%
3 Vivo 12.3%
4 OPPO 10.0%
5 Lava 5.3%

According to the IDC survey report, Xiaomi is 66 percent bigger when compared with the second-largest smartphone vendor. Moreover, Xiaomi is as large as the second and third largest smartphone vendors combined in Nepal. While the Redmi Note 8 has become the number one smartphone in Nepal, the Redmi 8 stands at the second position.

Commenting on the development, Sourabh Kothari, Country General Manager – Nepal, Xiaomi disclosed that this is the wonderful moment for all of us at Xiaomi Nepal in our quest to become the leader in the smartphone market. The company has been driven by the mission to provide innovation for everyone. They will continue to work even harder to fulfil the dreams and aspirations of our Mi Fans.

Kothari also disclosed that the company is grateful for the immense love and support from the loyal Mi Fans. It has been a roller coaster ride for the company and the overall experience has been very humbling. The company is of the opinion that they will become part of people’s lives with a sole commitment to gain our users love and trust with the help of the best specifications, highest quality, and honest pricing.

Xiaomi Nepal has witnessed gradual growth in the region via several festive sales. The Redmi manufacturer ranked number one in all sale events conducted by Daraz.com, which is the authorized online partner.

The company established more than 900 offline partners with 350 Mi Preferred Partner shops across the country within the span of one year. This has strengthened the presence of the company in Nepal.

With a strong distribution network across locations, Xiaomi has established a pivotal position in the market with robust after-sales service through exclusive authorized service centers.

Moreover, the company also started a dedicated service warehouse to cater to the requirements of customers in Nepal. The main aim is to provide quick support including the availability of spares and accessories.

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