Apple and Samsung continue to dominate the US smartphone market, while brands like Google and Motorola are gradually expanding their presence. Chinese brands still have limited penetration due to regulatory and carrier constraints.
Below is the latest US smartphone market share data for 2024–2026.
Latest Mobile Phone Brand Market Share in the USA (2025–2026)
Mobile Vendor Market Share in the United States (December 2025)
| Rank | Brand | Market Share |
|---|---|---|
| 1 | Apple | 59.31% |
| 2 | Samsung | 21.51% |
| 3 | 4.41% | |
| 4 | Motorola | 4.08% |
| 5 | Unknown / Others | 5.63% |
| 6 | Xiaomi | ~2.0% |
| 7 | OnePlus | <1% |
| 8 | Huawei | <0.5% |
| 9 | OPPO | <0.5% |
| 10 | LG | Legacy share only |
Apple and Samsung together still control over 80% of the US smartphone market, reinforcing their duopoly.
Top 10 Mobile Phone Brands in the USA (2024–2026 Updated Ranking)
1. Apple – Market Share ~58% to 61%
Apple remains the clear leader in the US market due to strong ecosystem lock-in and premium demand. The iPhone continues to dominate carrier sales and user loyalty.
2. Samsung – Market Share ~20% to 25%
Samsung is the largest Android smartphone brand in the US. The Galaxy S and Galaxy Z foldable series drive premium Android adoption.
3. Google Pixel – Market Share ~4% to 5%
Google Pixel is growing steadily, especially with AI-focused Pixel models and longer software support.
4. Motorola – Market Share ~4%
Motorola remains strong in the budget and mid-range segment with Moto G and Razr foldables.
5. Other / Unknown Brands – Market Share ~5%
Smaller brands, MVNO phones, and regional vendors fall into this category.
6. Xiaomi – Market Share ~1% to 2%
Xiaomi has minimal US presence due to limited carrier partnerships and regulatory barriers.
7. OnePlus – Market Share <1%
OnePlus operates primarily through carriers like T-Mobile, targeting affordable premium buyers.
8. Huawei – Market Share <0.5%
Huawei’s US market share collapsed due to trade restrictions and Google service bans.
9. OPPO – Market Share <0.5%
OPPO has almost no official retail presence in the US but remains strong globally.
10. LG – Legacy Share
LG exited the smartphone business in 2021, but older devices still contribute to minor market share.
US Smartphone Market Trends (2024–2026)
- Apple continues to dominate the US with nearly 59% vendor market share in 2025.
- Samsung remains the second-largest brand but far behind Apple.
- Google and Motorola are the fastest-growing Android brands in the US.
- Chinese brands have minimal penetration due to carrier distribution and regulatory restrictions.
- iOS holds around 57–60% smartphone market share in the US, while Android dominates globally.
Best-Selling Smartphones in the USA (2024–2025 Trend)
Recent sales data shows Apple’s latest iPhone models dominate US sales rankings, with Samsung’s Galaxy S Ultra models leading Android sales.
Conclusion
Apple’s dominance in the US smartphone market is stronger than ever, increasing its lead since 2022. Samsung remains the leading Android manufacturer, while Google Pixel and Motorola are gaining traction. Chinese brands like Xiaomi, Huawei, and OPPO continue to struggle in the US market.
Frequently Asked Questions (FAQs)
Which mobile phone brand has the highest market share in the USA?
Apple has the highest smartphone market share in the United States, with around 58–61% share in recent years.
Which is the second most popular smartphone brand in the US?
Samsung is the second most popular smartphone brand in the US with around 20–25% market share.
Is Google Pixel popular in the US?
Google Pixel is growing in the US market and currently holds around 4–5% market share.
Why do Chinese smartphone brands have low market share in the US?
Chinese brands face regulatory restrictions, limited carrier partnerships, and lower retail presence in the US, which affects their market share.
Is Android or iPhone more popular in the United States?
iPhone is more popular in the United States, with around 57–60% market share, while Android dominates globally.