TikTok is undoubtedly the hottest social media app these days. Owned by Chinese internet company ByteDance — the world’s most valuable startup with over $75 billion valuation — TikTok’s unprecedented popularity has skyrocketed in a short span.
Back in 2017, TikTok announced its debut in the United States market. Now according to a new eMarketer study, TikTok is projected to reach 50 million registered users in the United States alone by 2021.
Last year, TikTok nearly doubled its user base in the United States, and there’s no doubt about TikTok’s rising popularity whatsoever.
Despite TikTok’s ever-increasing popularity, researchers predict TikTok’s growth in the United States. will eventually reach a saturation point and start to slow down.
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The Year 2019 Was A Breakout Year For TikTok
TikTok became extremely popular among teenagers in 2019.
“TikTok had a breakout year in 2019, and it is incredibly popular among teens at this point,” said eMarketer principal analyst Debra Aho Williamson.
According to researchers, users spend multiple hours every day on the TikTok app. This is the extent to which the popularity of TikTok has reached among teenagers in developed countries like the United States.
Researchers predict the number of TikTok users in the United States will reach 45.4 million people in 2020, recording a growth rate of 21.9%.
TikTok Projected To Reach 52.2 Million By 2021
To recall, TikTok had recorded an unprecedented 97.5% growth rate in 2019. By 2022, TikTok’s growth rate in the United States will record single digits growth reaching a saturation point. Researchers also predict that this year, 21.6% of (more than one in every five) social media users will use the TikTok app at least once a month.
In terms of competition, TikTok is predicted to witness the lowest penetration.
According to researchers, Facebook will have the highest user penetration (83.4%) in the United States, followed by Instagram (53.8%), Pinterest (41%), Snapchat (40.1%), and Twitter (25.4%).