Xiaomi’s (former) sub-brand POCO crashed into the Indian smartphone market two years ago with its affordable handset Poco F1 that witnessed huge success due to its high-end specs. The company in a recent development, however, announced that POCO will run independently outside of the Xiaomi brand. Although the brand will have access to Xiaomi’s R&D it will make its own marketing strategy from this year onward.
But it’s not just smartphones that these Chinese brands bring in the table. Home appliances, wearables, backpacks, accessories have one or the other Chinese brand name engraved in it. While many Chinese OEMs have forayed into different segments after analyzing the potential in the emerging markets. While Xiaomi’s little experiment with Poco F1 worked wonders, POCO is now trying out its own trial run with upcoming audio product.
POCO India General Manager C. Manmohan recently conducted an audience poll on Twitter asking fans what product category they would prefer from among the options- TWS earphones, Headphones, Fitness Wearable and Gamepad. The TWS (true wireless) earbuds scored the favorite spot with 38.2% votes.
Hey guys, the home quarantine situation has offered me the luxury to sit back and think. For one – do you guys think POCO should launch other cool tech products apart from smartphones? If so, what do you guys suggest? Vote below!
— C Manmohan (@cmanmohan) March 26, 2020
Following the result, POCO organized a virtual meet on March 30 that witnessed more than 500 fans joining in. The virtual meet included a Q&A round (more likely a product survey) with the POCO team. Clearing the air POCO India on Tuesday has confirmed that that the company will be launching a new pair of ‘true wireless in-ears‘ soon and it will be coming to India.
Although POCO has begun exploring new areas in the market its quite obvious that these former sub-brands are targeting Xiaomi’s rival Realme that has received equally good responses from their target audience.
Reports suggest that the upcoming POCO TWS earbuds might retain Redmi AirDots design. If at all the company is planning to be at daggers with Realme, POCO might bring mid-range hardware packed affordable audio products.