OPPO India has announced a new partnership with Rolling Stone India Magazine for its September issue to promote all-new true wireless stereo (TWS) headphones, OPPO Enco W51, and the OPPO F17 Pro. The collaboration is a testament of OPPO and Rolling Stone India’s personality, which beliefs in the style quotient.
The magazine’s cover features the charismatic singer, Mr. Armaan Malik, wearing the OPPO Enco W51. The cover shoot sees the stylish singer flaunting OPPO’s latest devices in his own unique style.
Nirmika Singh, Executive Editor, Rolling Stone India, said:
“As the leading music magazine in the country, Rolling Stone India is committed to spotlighting pathbreaking artists. Our September 2020 cover featuring the hugely popular Armaan Malik is part of our effort at chronicling millennial trends in pop culture and technology. The appropriately vibrant and colorful cover photoshoot was done in association with the global smart device brand. Photoshoot devices are packed with innovative technology and cutting-edge design. It is a collaboration that we look forward to in the future as well.”
OPPO recently launched the new stylish entrants to their product portfolios. The OPPO F17 Pro takes the F series legacy to the next level with 30W VOOC charging technology and 6 AI portrait cameras that breathes life into your pictures. Simultaneously, the OPPO Enco W51 promises to an active noise cancelation for an interruption-free experience.
OPPO is constantly committed to redefine the normal and introduce technological innovations with a sleek design and this collaboration will further enhance that legacy.
OPPO has always strived to innovate not only in terms of its product but also in marketing strategies that reverberate with the heart and soul of the young audience and highlight the brand’s youthful brand ethos. OPPO thrives on consumer engagement and is always on the lookout for creating engaging touchpoints for the consumers.
Music is one such powerful tool that brings people together and helps connect better with the millennials at a healthier level.
The recent first-ever musical concert launch for the OPPO F17 Pro was one such successful engagement wherewith industry stalwarts like Raftaar and Hardy Sandhu, OPPO connected with the target audience, exuberating fun and creativity.