In a significant move that will alter the App Store landscape in the European Union, Apple is set to introduce app sideloading for iPhone users in the region sometime in the first half of 2024. This decision aligns with the European Union’s Digital Markets Act (DMA), which came into effect in November 2022 and mandates that “gatekeeper” companies like Apple open up their platforms to allow third-party app installation.
Key Highlights:
- iPhone users in the EU will be able to download apps from sources other than the official App Store starting in the first half of 2024.
- This move is in compliance with the EU’s Digital Markets Act (DMA), which aims to promote fair competition in the digital market.
- Apple will introduce a “highly controlled system” for app sideloading to ensure user safety and security.
- The company is also expected to make changes to its Messages and payment apps as part of the DMA compliance efforts.
Impact on Developers and Users
App developers in the EU will have the option to distribute their apps through alternative app stores or directly to users, potentially reducing their reliance on the App Store and its associated fees. Users will have a wider range of app choices, potentially including those that are not available on the App Store due to Apple’s content policies.
Apple’s Response and Concerns
Apple has expressed concerns about the potential security risks associated with app sideloading, citing the increased possibility of malware and scams. The company is expected to implement measures to mitigate these risks, such as requiring users to explicitly trust app developers before installing sideloaded apps.
The introduction of app sideloading for iPhones in the EU is a significant development that will reshape the app ecosystem in the region. Developers will have more freedom to distribute their apps, and users will have a wider range of choices. However, Apple’s concerns about security risks highlight the importance of user vigilance and careful app sourcing when sideloading.
In a major shift for the iPhone App Store, Apple will allow app sideloading for users in the European Union (EU) starting in the first half of 2024. This move complies with the EU’s Digital Markets Act (DMA), which requires “gatekeeper” companies like Apple to open up their platforms to third-party app distribution. App developers will have the option to distribute their apps through alternative app stores or directly to users, potentially reducing their reliance on the App Store and its associated fees. Users will have a wider range of app choices, potentially including those that are not available on the App Store due to Apple’s content policies. While Apple has expressed concerns about the potential security risks of app sideloading, it is expected to implement measures to mitigate these risks.
