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Google Search’s Generative AI: Crafting Images from Text Prompts

In a groundbreaking move, Google has unveiled its latest innovation in the realm of artificial intelligence. The tech behemoth’s Search Generative Experience (SGE) now possesses the capability to generate images based solely on text prompts, marking a significant stride in the integration of generative AI into search functionalities.

Key Highlights:

  • Google’s SGE can produce images directly from text prompts.
  • The feature allows users to refine generated images by tweaking their descriptions.
  • Google’s generative AI tool is seen as a competitor to Microsoft’s Bing Chat.
  • There are certain limitations and safeguards in place to ensure content adheres to Google’s policy for generative AI.
  • The feature is currently available only to American users who have opted into the SGE program and are above 18 years of age.

A Deep Dive into Google’s Generative AI:

Google’s venture into the realm of generative AI image creation is seen as a direct challenge to Microsoft’s Bing Chat. The process is straightforward: users input a text prompt into Google Search, and within moments, they are presented with four generated images. What sets this feature apart is the ability to select an image and refine it further by adjusting its description. For instance, Google demonstrated the tool’s prowess by generating a “photorealistic image of a capybara cooking breakfast in the forest” and subsequently altering specific elements like the backdrop or the food being cooked.

However, this innovation isn’t confined solely to Google Search. The company has hinted that users might soon find an option to craft AI-generated images directly within Google Images. In such scenarios, one of the image search results could be substituted with a button that grants access to the generative engine.

Setting Boundaries: Ensuring Ethical Use

While the potential of this tool is vast, Google has implemented stringent safeguards to ensure its ethical use. The SGE comes equipped with mechanisms that prevent the generation of content that contradicts Google’s generative AI policy. This encompasses a wide range of content, from promoting illegal activities to generating misleading information or explicit content that lacks educational or artistic value. To further ensure transparency, every generated image will be tagged with metadata and a watermark, signifying its AI origin.

The Road Ahead:

Google’s foray into generative AI is currently in its experimental phase, with availability restricted to English-speaking American users who have enrolled in the SGE program and meet the age criteria. The company has been tight-lipped about a broader rollout, leaving many in anticipation.

Moreover, the SGE’s capabilities aren’t limited to image generation. Users can also seek assistance in drafting messages or emails, leveraging the AI’s prowess in language processing. Once a draft is generated, it can be imported into platforms like Google Docs or Gmail for further refinement.


Google’s introduction of generative AI into its search experience marks a monumental step in the evolution of artificial intelligence. By enabling users to craft images from mere text prompts, the tech giant has not only expanded the horizons of AI but also set new benchmarks for its competitors. As with all technological advancements, the onus lies in its ethical and responsible use, and with the safeguards in place, Google seems to be steering its innovation in the right direction.

Helen Wright
Helen wright is an accomplished technology news writer with a talent for conveying complex concepts in a straightforward manner. With expertise in cloud computing, cybersecurity, IoT, and digital transformation, Helen offers valuable insights into the evolving tech landscape.