A trendsetter and a leader in their own segment, Big Boy Toyz, premium pioneer pre-owned luxury car giant, is emerging as one of the leading players in the digital industry by announcing their Big Boy Toyz App. The app is an exact reflection of the way BBT functions in its retail outlets spanned across the country.
The features of the BBT App includes – Car booking, 360 view of cars via photos and videos of the entire inventory of the vehicles available with BBT, BBT merchandise, payment Gateway, an avenue of car Comparison is also provided for the consumers from the BBT Family, the option of wallpapers download to enhance the beauty of your phone and to show your love for cars truly.
Keeping in mind the battery usage of the phone, BBT has also ensured the app has the feature of ‘Dark Mode’ which, when used, allows the user to save their battery of the phone.
Speaking on occasion, Jatin Ahuja, MD & Founder, Big Boy Toyz, stated, “Every step that we take at Big Boy Toyz is done keeping the consumer satisfaction in mind. The next thing that we ensure to live up to is outdoing our own work/service as a company for the consumers. We at BBT believe that every situation can be turned into an opportunity if looked at it from a positive and motivating perspective. The lockdown and the current scenario has taught us further how to better ourselves as an organization in terms of strategic inventions and consumer preference.”
With the launch of this app, the company hopes to increase its consumer base and make the purchasing of any vehicle from the brand a smooth sail for the consumers.
As digital is emerging as a major platform, BBT eyes to achieve the target of 250-300 crore of revenue for the year, and set the biggest trend of maximizing digital usage as a platform.
The decision to launch the BBT App is in consonance with the current situation where sure strategic moves had to be initiated to achieve more revenue.