In light of substantial interest for iPhone 11 and other different iPhone models, Apple registered a gigantic increase over 55 percent, especially in terms of the number of iPhone shipments for India during the period January and February. This growth is in comparison with Apple’s performance during the same period last year.
There was hardly any effect on supply issues attributable to the ongoing coronavirus outbreak in the first two months on Apple shipment in the country. Meanwhile, industry specialists are as yet surveying the full effect of the pandemic.
Apple iPhone 11 and iPhone XR kept on contributing the most to the iPhone shipments in the initial two months of the year 2020.
Apple has seen a sensational movement in its fortunes in India since mid-2019, with expanded ‘Make in India’ contributing immensely to iPhone shipments in the Indian market.
Apple is making early paces in the Indian market and explicitly eyeing the domestic smartphone market in India but more like an export hub. That being said, the company also has its focus on shipping iPhone devices to different markets such as Europe.
Wistron, supplier of Apple, previously assembled now-discontinued iPhone SE modes at its facility in Bengaluru. They are now assembling iPhone 6S and iPhone 7 models. Meanwhile, the iPhone XR is currently being made at Apple provider Foxconn’s facility in Sriperumbudur, Chennai.
In 2019, Apple’s India shipments increased by a solid 17 percent. Factors like domestic, local assembling, well-thought-out pricing, among others helped Apple accomplish its market achievement in India.
Meanwhile, the uber-premium smartphone segment in India, the one selling smartphones at Rs 1 lakh and above, increased 23 percent year-on-year (YoY) last year 2019. And Apple contributed a whopping 85 percent of the total shipments in India market, courtesy of iPhone 11 Pro and 11 Pro Max.