At the “Scary Fast” special event held on October 30, Apple showcased more than just the all-new MacBook Pro with the M3 family of chips and the 24-inch iMac with M3. Behind the scenes, the event video was being captured on an iPhone 15 Pro Max, showcasing Apple’s confidence in the device’s filmmaking capabilities.
- The entire event video, including presentations, locations, and drone footage, was shot on iPhone 15 Pro Max.
- The iPhone was mounted on various professional equipment such as a camera crane, drone, gimbal, and dolly.
- A special message at the end of the event disclosed the use of iPhone 15 Pro Max for filming, edited on a Mac.
- The move showcases the iPhone 15 Pro Max’s industry-leading camera specifications and its potential for professional videography.
The filming of the event with an iPhone 15 Pro Max wasn’t just a technical endeavor but a statement by Apple. By utilizing the iPhone for such a significant event, Apple underscores the device’s high-end, cinematic-grade video-making tool capabilities.
The iPhone, priced at $1,199, was mounted on pricey accessories like a camera crane, drone, gimbal, and dolly, ensuring smooth video capture and professional-grade videography. This setup showed how well the iPhone integrates with professional filmmaking gear, showcasing its potential as a viable tool for content creators and filmmakers.
The event concluded with a special message revealing that the entire event was filmed using the iPhone 15 Pro Max and edited on a Mac. This disclosure serves as a testament to the iPhone 15 Pro Max’s capability to handle professional videography tasks, aligning with Apple’s long-standing narrative of providing creative tools for individuals and professionals alike.
Apple’s move to film such a significant event with the iPhone 15 Pro Max sets a remarkable precedent in the smartphone industry, highlighting the device’s advanced camera specifications and its potential to disrupt traditional videography. It’s a nod towards the evolving capabilities of smartphone cameras, inching closer to professional video camera standards.
In summary, the filming of the “Scary Fast” event using an iPhone 15 Pro Max is a bold statement by Apple on the iPhone’s videography capabilities. It not only demonstrates the technical prowess of the device but also illustrates a growing trend in the industry where smartphones are being considered for professional videography tasks, broadening the horizons for content creators and filmmakers.