Amazon is rolling out a new AI tool that can generate realistic backgrounds for product images. The tool, which is still in beta, is being used by select advertisers to improve their ad performance and remove creative barriers.
Key highlights:
- Amazon’s new AI tool can generate realistic backgrounds for product images.
- The tool is still in beta, but it is already being used by select advertisers.
- Amazon says the tool can help advertisers improve their ad performance and remove creative barriers.
- The tool is expected to be rolled out to more advertisers in the future.
To use the tool, advertisers simply upload a photo of their product and type in a description of the background they want. The AI then generates a number of different background options, which the advertiser can then choose from.
Amazon says the tool is very easy to use and requires no technical expertise. It also says that the tool can generate backgrounds that are just as realistic as those that are taken in a real-world setting.
One example of how the tool can be used is to create a lifestyle image for a product. For example, an advertiser selling a toaster could use the tool to create an image of the toaster sitting on a kitchen counter next to a cup of coffee and a plate of toast.
Another example of how the tool can be used is to create a more creative and visually appealing image for a product. For example, an advertiser selling a pair of shoes could use the tool to create an image of the shoes floating in a cloud or sitting on a beach.
Amazon says that the tool is still under development, but it is already having a positive impact on advertiser performance. The company says that click-through rates for ads with AI-generated backgrounds can be up to 40% higher than ads with plain white backgrounds.
Amazon’s new AI tool is a significant development in the field of product photography. It has the potential to make it easier and more affordable for advertisers to create high-quality product images.
Benefits of Amazon’s new AI tool
Amazon’s new AI tool offers a number of benefits to advertisers, including:
- Reduced costs: Generating AI-generated backgrounds is much cheaper than hiring a photographer or using a stock photo service.
- Increased efficiency: The AI tool can generate backgrounds in seconds, which can save advertisers a lot of time.
- Improved creativity: The AI tool allows advertisers to create more creative and visually appealing images for their products.
- Increased performance: Amazon says that click-through rates for ads with AI-generated backgrounds can be up to 40% higher than ads with plain white backgrounds.
How to use Amazon’s new AI tool
To use Amazon’s new AI tool, advertisers simply need to follow these steps:
- Go to the Amazon Ad Console.
- Select the product for which you want to create a background.
- Click the “Generate Background” button.
- Enter a description of the background you want.
- Click the “Generate” button.
- Select the background you want to use.
- Click the “Save” button.
Amazon’s new AI tool is a significant development in the field of product photography. It has the potential to make it easier and more affordable for advertisers to create high-quality product images. The tool is still in beta, but it is already having a positive impact on advertiser performance.
